Sidekick Health
Sidekick Health is a leading health technology company that specializes in digital therapeutics and wellness programs. It leverages gamification, behavioral economics, and artificial intelligence to create personalized health interventions.
8th
Member to join Sidekick
~300
Employees at peak
65,000+
Activated prescriptions (zanadio)
12,000+
Prescribing physicians
The challenge
A health tech startup in need of a creative foundation
In 2018, Studio Kormax was brought in to fill the Head of Creative role at Sidekick Health — joining as the company's eighth team member at a pivotal moment in its transition. With the departure of the original designer, Sidekick needed a complete design rebuild: branding, product, advertising, and investor-facing materials, all from the ground up.
Sidekick's solutions aim to improve patient outcomes and engagement by making health management more interactive and accessible — supporting users in managing chronic conditions, medication adherence, and lifestyle changes, bridging the gap between traditional healthcare and modern technology.
The approach
Building a design department from the ground up
Studio Kormax established and led Sidekick Health's design department across six years — steering the company's creative direction from its earliest startup phase through to a scale-up of nearly 300 people.
The work spanned the full scope — visual identity, product design, advertising, and investor materials — playing a central role in landing major contracts with pharmaceutical giants such as Lilly, Pfizer, and Merck, and securing a partnership with Elevance Health, one of the largest health insurance providers in the U.S.
The outcome
The world's most prescribed digital therapeutic
Sidekick Health is now recognized for offering the world's most prescribed digital therapeutic program — zanadio, supporting individuals living with obesity. A position built on the brand and design foundation laid over six years of embedded creative leadership. Over 65,000 activated prescriptions from nearly 12,000 doctors.
The partnerships that followed — with Lilly, Pfizer, Merck, Novo Nordisk, and Elevance Health — mark Sidekick Health as a distinguished name in health tech, committed to enhancing patient care and outcomes through innovative digital solutions.
